Ruute Cosmetics came to us to help with their insertion into the US market. Ruute is a European brand with a uniquely European flair. Our task was to take their creative and quirky brand and introduce it to the American People. The goal was to capture the bold, colorful, and powerful style and re-brand that in a modern updated way. HGHR produced two logos. One moniker UU logo as well as the scripted full name logo. The photography is bold and bright. The creative use of color was intentional. A ruute.co website was created for the US brand as well.